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Publift partnered with Primis to boost video revenue through strategic optimisation, delivering a 12.21% revenue uplift

Publift partnered with InMobi to boost yield and simplify global compliance with a customisable CMP.

Publishers and advertisers have long had conflicting goals, but AI-driven buying is forcing the ecosystem to adapt. Learn why success now depends on optimizing for signal quality and user experience, not just chasing the highest bid.

Publift has integrated RISE into Fuse, adding a new layer of AI-powered auction optimisation for publishers.

Publift has been recognised as a GCPP Premier Partner, reflecting our expertise, scale, and commitment to delivering sustainable monetisation for publishers.

Sustainable ad revenue isn't driven by generic best practices. Discover how personalised auction strategies and tailored experimentation, rather than simply plugging in more demand, drove a 5.5% average revenue uplift for publishers in 2025.

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

MonetizeMore vs Freestar vs Publift - Find out which one suits your needs best for maximizing your ad revenue.