Our guide to ad blocking tech covers the basics of ad-blocking, how it works and what publishers can do after detecting ad blockers.
April 23, 2024
An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.
April 22, 2024
Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
April 19, 2024
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.
April 8, 2024
Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.
Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.
March 26, 2024
Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.
April 16, 2024
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.
Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.
Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.
In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.