The 300 x 250 ad banner is one of the most popular ad units on the internet. It commands high CPM rates for publishers and yields great returns for advertisers. Its versatility also means that it can be deployed in a wide range of placements across different platforms. Not only is this size a hit on desktops, it also looks great with mobile banner ads.
We take a deeper look at this ad size’s benefits and how publishers can incorporate it into their campaigns.
What Is a 300 x 250 MPU Medium Rectangle Ad Unit?
A 300 x 250 mid page unit (MPU) is an ad unit 300 pixels wide and 250 pixels tall, thereby occupying 75,000 pixels. This makes it one of the smallest ad units among the most common banner ads sizes.
Despite its size, it is one of the best performers among ad units when it comes to publisher earnings. Usually placed above the fold, it commands among the highest user engagement rates of all ad units. This is because a large number of website visitors rarely scroll down a page.
As it is only slightly wider than it is tall, advertisers often refer to it as a medium rectangle (MREC). Other names for this ad unit include med rec and island ad unit.
While this ad unit is highly cost-effective, it offers a limited degree of creative freedom to design ads with rich media and interactive elements given its small size Larger formats such as leaderboard ads offer a far bigger canvas for creative advertising.
Where Can I Place a 300 x 250 Ad Unit?
Its compact size means a 300 x 250 ad unit can be placed in a variety of positions on a webpage, including the sidebar, header, and footer.
It can even be placed in combination with other ad units within a multi-sized ad slot that supports Interactive Advertising Bureau (IAB) ad units. For instance, some popular ad placement strategies use the 300 x 250 in conjunction with another very popular ad unit, the 728 x 90 leaderboard banner, to maximize user engagement.
This versatility of the 300 x 250 ad unit makes it stand out against some of the other highest-performing AdSense banner sizes that can only be placed in specific places on a webpage due to their dimensions.
What Are The Benefits of Using a 300 x 250 Ad Unit?
The 300 x 250 MPU medium rectangle ad is a widely requested size in high demand among both publishers and advertisers due to a host of benefits it brings with it. These include:
High Click-through Rates (CTRs)
The 300 x 250 is highly sought after by publishers and advertisers due to its ability to generate higher click-through rates than other ad sizes. This ad unit is widely used on nearly every site because it can fit into a variety of multi-sized ad slots that support IAB-standard ad units.
Strategic Deployment Along With Other Ad Sizes
Although a great standalone unit in itself, this ad size is also a great option for supplementing existing creative assets and banner ads with a medium rectangle ad. This can be achieved by strategically inserting an MPU within the space left in an ad slot after deploying a larger banner.
Flexible Ad Positioning
The 300 x 250 ad unit is highly flexible and can be positioned in different areas of the same page such as the sidebar or header. It can also be deployed as an expandable unit that expands when a user hovers over it or clicks it.
This ad size is compatible with nearly all devices, including desktop and mobile screens, making it the preferred choice for digital publishers and advertisers looking to cost effectively manage their ad campaigns.
Examples of 300 x 250 Medium Rectangle Ads
The 300 x 250 ad unit’s relatively small size means brands can only convey a limited amount of information using this banner. Usually, the messaging is limited to the very essentials, without the use of expansive background imagery or elaborate visuals.
Here are examples of how a 300 x 250 ad unit looks in isolation:
Notice how the ads convey the essence of the brand messaging along with bold, prominent calls to action (CTAs). With a few exceptions, this is how most 300 x 250 banner ads are designed.
When it comes to placement, 300 x 250 ads fit into various slots on a web page. However, these ads perform the best when they are placed above the fold.
On a desktop webpage, the most common placement for a 300 x 250 ad banner is at the top right column as shown below:
On mobile platforms, 300 x 250 ads are usually placed within the content due to the limited amount of space available on the margins.
300 x 250 Medium Rectangle Ads Best Practices
To make the most of 300 x 250 banner ads, there are some best practices that site owners should follow.
For example, it's important to make sure that the ad size fits with the content of your page and doesn't interfere with a user’s experience.
In addition, the placement of the ad on a page is vital for achieving desired outcomes. Whether it's placed at the top or close to content can make a huge difference when it comes to clicks and conversions.
When it comes to design, there are some key elements to keep in mind such as colors, fonts, images, and text. For example, using bright colors can help draw attention to your ad whereas using too many colors can make it look cluttered and unprofessional.
To ensure users comprehend your message in a timely manner, it is important to opt for fonts that are easy on the eyes. Furthermore, adding pertinent visuals will help catch their attention and provide them with more detailed information about what you offer.
Another best practice when implementing 300 x 250 ads is being mindful of frequency capping or how often individuals can see one advertisement. Showing an ad to five different people is usually more valuable than it being seen by the same person five times on the same page.
In addition to these mobile app publishers need to make sure that their 300 x 250 ads do not mimic an app’s content or are placed in a way that can result in accidental links. Several ad networks such as Google AdMob tend to penalize such practices.
Maximize Your 300 x 250 Ad Campaigns With Publift
For a lot of publishers, the 300 x 250 ad banner is their strongest performing ad unit, generating higher CTRs compared to other ad sizes. Its versatility makes it the most requested ad size among standard IAB ad units, creating high demand among publishers and advertisers alike.
On the flip side, its small size limits the use of creative specifications such as rich media and interactive elements.
The key to unlocking this ad unit’s potential is an effective ad monetization strategy tailored to a publisher’s specific needs. Publift is a programmatic ad platform that has been helping publishers increase their revenue by up to 55% since 2015 through its publisher-centric approach tailored to each publisher’s requirements.
Get in touch with us to find out more about how we can help you optimize your inventory and increase your ad revenue.