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CPM is an essential marketing metric. Discover the definition of CPM and whether it is the right choice for your online ad campaigns.

We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the industry and get tips for effective mobile ads!

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.

Niraj is part of APAC’s first generation of programmatic evangelists, with 9 years in the region, leading IPONWEB’s APAC sales efforts.

Penelope has worked with major publishers including Seven, Nine, Disney and most recently Domain. Read about her work in the ad tech industry.

In this article CEO Colm Dolan gives an update on the second quarter of the year and June CPM rates, including the impact of COVID-19.

Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.

Increase your website's user engagement with strategies to boost the average time spent on your pages. Learn how to keep visitors interested!

eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.